Digital Marketing Coordinator Full Time

Role: Digital Marketing Coordinator

Reports to: National Manager of Creative and Brand

This job is located at Trail Life USA headquarters 30 minutes from Greenville, SC. The

right person can work remotely but may need to be in the office for certain tasks and meetings. 

About Trail Life USA:

Trail Life USA is a Church-Based, Christ-Centered, Boy-Focused mentoring and

discipleship journey that speaks to the heart of a boy. Established on timeless values

derived from the Bible and set in the context of outdoor adventure, boys from

Kindergarten through 12th grade are engaged in a Troop setting by male mentors where

they are challenged to grow in character, understand their purpose, serve their

community, and develop practical leadership skills to carry out the mission for which

they were created. Our Mission is to guide generations of courageous young men to

honor God, lead with integrity, serve others, and experience outdoor adventure. Our

vision is to be the premier national character development organization for young men

which produces godly and responsible husbands, fathers, and citizens. We have Troops

in all 50 states and over 60,000 members.

Our core values:

1. Mission-driven – We believe a heart for the mission is as critical as skill-set. An appreciation for the impact that advancing biblical masculinity can have on families and our society, as well as the role it can play in the kingdom of God, is essential.

2. Collaborative – We believe that, while collaboration may not be the most efficient way to work, it is the most effective. Spending time together enables us to utilize complementary gifts to achieve great results.

3. Overcomers – Trail Life USA staff is committed to overcoming. Challenges are seen as opportunities, not obstacles. We believe that God provides everything we need to accomplish what He desires.

4. Truthful in love – We believe speaking the truth in love, even if it is awkward, is a necessary step in building trust and respect (Ephesians 4:15-16). This habit, when practiced to benefit another, the ministry, or a process, is appropriate, no matter the role.

If that sounds like a mission you can get behind then keep reading!

Job Responsibilities

Marketing and Social Media

Collaborate with store to optimize layout, design web graphics, and design products.

• Create Store Product Imaging (Photograph and edit items)
• Create and update store promotional graphics
• Advise and assist on store layout and presentation
• Other duties as assigned

Layout, design, and create graphics for emails for store and marketing communications.

• Collaborate with Marketing team to layout and design provided content for all emails

Schedule and Create Social Media Posts and Direct Social Media Strategy

• Manage and Develop Social Media Ads and Direct Overall Strategy
• Monitor Trail Life Social Media and Look for good images/stories
• Develop Campaign Artwork
• Create Social Media Images
• Suggest content for further development as blog or video
• Create Blog Images

Basic Web Development

• Maintain Website Pages
• Perform basic web development/layout and design for event landing pages.

Organize and Maintain Library of Trail Life Images

Work with other departments as necessary to produce images that require quick turnaround under the supervision of the Director of Marketing.

Education:

Bachelor’s degree in Marketing, Digital Marketing, or Graphic Design preferred

Skills:

• Basic HTML/CSS a plus
• Proficient in Photoshop/Illustrator
• Knowledge of social media
• CMS (Hubspot or similar) experience a plus
• Experience with ecommerce a plus
• Detailed and organized
• Self starter and can work independently
• Problem solving skills

Benefits:

Monthly Health Stipend

Paid time off and Sick Days

Teladoc

Retirement plan

Very fulfilling work!

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