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Who we are:
Globalstar pioneered personal safety by introducing its SPOT Satellite GPS Messenger in 2007. Today, leveraging its low-earth orbit (LEO) satellite constellation, Globalstar reliably connects and protects assets, transmits key operational data, and saves lives – from any location – for consumers, industrial companies and government agencies in over 120 countries. With a portfolio that includes SPOT GPS messengers, next-generation IoT products and modems, and cloud-based telematics solutions, Globalstar’s cost effective satellite-powered innovations give users visibility and intelligence for improving safety and operational efficiencies.
What we offer:
- Work/Life Balance: Paid Time Off, Paid Holidays
- Financial Benefits: 401(k) Plan with Company Match, Employee Stock Purchase Program, Voluntary and Company Paid Group Life Insurance, Short- and Long-Term Disability Insurance, Medical FSA, Dependent Care, Competitive Salaries
- Health & Wellness: Health Insurance, Dental Insurance, Vision Insurance, Employee Assistance Program, Comprehensive and Interactive Wellness Program
Job Summary:
The Director of Digital Marketing will lead the development and execution of Globalstar’s digital marketing strategies and initiatives. This individual will work directly with the Sr. Director of Global Marketing to ensure the management and implementation of all digital marketing initiatives including the possible implementation and integration of a new CRM, or updating and alignment of existing CRM with the Globalstar and FindMeSpot.com websites and management of the Marketing tech stack. This position requires excellent organizational skills, ability to ensure deadlines are met and objectives are achieved. Previous experience in global strategic B2B marketing is a must. The ability to thrive in a fluid and dynamic environment is critical.
Supervisory Responsibilities:
- Recruit, interview, hire, and train direct reports
- Oversee the work and assignments of direct reports
- Provide constructive and timely performance feedback
- Handle discipline and termination of employees in accordance with company policy
Duties/Responsibilities:
- Prepare and execute global digital marketing strategies, vision, initiatives, and campaigns that will drive sales
- Ensure targets and timelines are met
- Research, collaborate and implement or update the CRM, supporting training and adoption
- Create appropriate reporting and measure initiatives for digital marketing
- Manage marketing tech stack, optimize and maximize efficiencies
- Develop and execute digital marketing spanning all web, SEO/SEM, marketing database, email, social media, and advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals
- Manage the Globalstar and FindMeSpot.com websites, managing site health, updates and integrations
- Identify trends and insights with the latest technology and best practices and optimize spend and performance accordingly
Skills and Competencies:
- Detail-oriented; strong organizational skills, and an entrepreneurial attitude
- Ability to work independently and operate in an open and fluid environment
- Has an interest in technology, science, and growth stage environments
- Exceptional communication and organizational skills at all levels; able to advocate and obtain necessary buy-in for programs, can set up scalable processes/programs
- Data-driven. Can point to tangible, measurable results in brand awareness, engagement, etc.
- Creative and innovative, yet pragmatic
- Detail oriented with ability to work quickly and efficiently on several projects at a time in a fast- paced environment
- Excellent time management skills with the ability to meet deadlines and initiatives
- Self-motivated with excellent analytical and critical thinking skills
- Excellent communication (both written and oral), organizational and interpersonal skills
- Proactive work ethic, collaborative with the ability to work well with partner departments
Education, Experience, and Licenses/Certifications:
- Undergraduate degree in Marketing, Communications, or related field preferred
- 10+ years of hands-on experience with SEO, Google Analytics, and CRM Software, Hubspot & Salesforce.com a plus
- Able to use analytics to drive marketing results
- In depth knowledge of different digital marketing channels
- Good knowledge and experience with inbound marketing tools and best practices
- Proven track record of establishing positive relationships
Physical Requirements:
- Willingness and ability to travel as needed
- Willingness and ability to work after regularly scheduled hours as needed
- Ability to sit at a desk for prolonged periods working on a computer (4 to 8 hours)
- Ability to operate the equipment used for the job
- Ability to lift 15 pounds at times
- Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this job
Marginal Functions:
A review of this job posting may have omitted some of the marginal functions of the position that are incidental to the performance of the job duties and responsibilities. This job posting, in no way, states or implies that these are the only duties and/or responsibilities to be performed by the employee in this position. The employee in this position will be required to follow any other job-related instructions and to perform any other job-related duties requested by his/her supervisor.
Globalstar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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