Digital Marketing Manager – Remote (U.S.) Contract

Who Are We?

Airlock Digital is the global leader in application control and allowlisting, providing cutting-edge solutions that protect organizations worldwide from cyber threats. Our innovative platform allows businesses to “Allow what you trust. Prevent what you don’t,” helping them safeguard critical systems with confidence. With a deep understanding of the operational challenges in cybersecurity and extensive industry experience, Airlock Digital’s mission is to make allowlisting accessible, scalable, and straightforward for all users.

We are expanding rapidly across Australia, North America, and EMEA to support our growing global customer base. Our team members are a bunch of awesome humans, who are friendly, collaborative and humble rock stars – we work hard and are always willing to help each other out.

Our leadership team emphasizes flexibility, understanding that team members thrive when they can work in an environment that suits them. We trust our team members to excel in their roles, fostering a culture of empowerment and collaboration.

What We Are Looking For

Airlock Digital is seeking a dynamic and strategic Digital Marketing Manager to join our expanding Marketing team. You will plan and execute a cohesive, customer-centric digital strategy across all of Airlock’s owned channels (email, search, web, etc.) as well as implement automation and marketing operation strategies to support go-to-market and Sales success. A successful candidate will work cross-functionally with internal stakeholders to help lead amplify the impact of Airlock Digital’s brand and support pipeline. You will develop a data-driven digital strategy and support campaigns around Airlock’s product messaging and collaborate closely with teammates to ensure our products meet and exceed market expectations. If you are passionate about cybersecurity and have a talent for marketing, with a focus on developing and executing strategies that drive brand awareness, customer acquisition, and revenue growth, then you are ideal for this role.

Key Responsibilities:

• Utilize data-driven insights to optimize marketing strategies and improve overall ROI of digital campaigns.
• Plan, execute, and optimize digital marketing campaigns across various platforms, including Google Ads, LinkedIn, Reddit, YouTube and other relevant channels. Monitor campaign performance and make data-driven adjustments to improve results.
• Collaborate with the content team to ensure consistency in messaging, relevancy, SEO optimization, and branding for digital channels: including blog posts, social media updates, email newsletters, and website copy.
• Help support a new webinar program for Airlock and develop a webinar process.
• Drive email marketing initiatives and campaigns to support Sales, Customer Success, and brand awareness.
• Take charge of executing campaigns, including email marketing, SEO, content marketing, and paid advertising.
• Work with Social Media Manager to collaborate on paid social campaigns as needed.
• Track, analyze, and report on key performance metrics to measure the effectiveness of digital marketing efforts. Use data insights to make informed decisions and optimize strategies for better performance.
• Stay current with industry trends, emerging technologies, and best practices in digital marketing. Conduct market research and competitive analysis to identify opportunities.
• Work closely with cross-functional teams, including sales, product, and design (marketing), to align digital marketing efforts with overall business objectives. Provide guidance and support to ensure cohesive and integrated marketing initiatives.
• Help develop/onboard an ABM tools for Airlock Digital, with emphasis on market education and compete campaigns.
• Work alongside VP of Marketing and other stakeholders to build out and maintain our Marketing nurture system.
• Develop and execute integrated marketing campaigns aligned with business goals across various channels.
• Design and execute comprehensive marketing automation strategies that align with overall marketing objectives and customer journeys.
• Develop and implement lead nurturing programs, including segmentation strategies and personalized content to increase lead quality and conversion rates.
• Monitor and analyze campaign performance to ensure efficiency and high impact.
• Create and manage project plans and budgets, ensuring timely delivery and stake holder alignment.

What You’ll Need

• Proven experience in collaboration with cross-functional teams.
• Deep understanding of SEO, display advertising, LinkedIn advertising, paid search, and other forms of paid media.
• Minimum of 6+ years’ experience at a SaaS company, preferably in the cybersecurity/technology sector.
• Experience working with sales and an understanding of the sales cycle as well as reporting on metrics and program outcomes including impact on revenue.
• Experience owning programs end to end while partnering with multiple stakeholders on shared goals.
• Strong project management skills and ability to manage projects on time, on budget with controlled set of resources, using operations tools to track campaign and sales activity for predictable pipeline building
• Strong analytical capabilities and proficiency in data-driven decision-making.
• Exceptional writing and communication skills, with a keen eye for detail.
• Proficiency in HubSpot, Google Analytics, SEO optimization, email marketing, Google AdWords, LinkedIn, and other marketing tools.
• Deep knowledge of endpoint security technology and cybersecurity market trends. Understanding of application control and allowlisting is preferred.
• A track record of successfully executing email marketing campaigns and initiatives for B2B SaaS companies.
• The ability to travel 1-2 times per year for marketing offsite gatherings
• Understanding of sales pipeline, marketing automation, and basic marketing operations principles.
• Applicants will need to have the unrestricted right to work in the U.S. to be eligible for this role
• Successful applicants will need to be willing to obtain a National Police Clearance (background check) as part of our final stages of the recruitment process

What We Offer

We don’t think money is everything, but we know it is an important part of your decision to apply for a role. This position has a salary range of $110,000 – $130,000 determined by factors such as location, relevant experience, skills, and certifications.

• Key Benefits:
• Fully Remote Work: This role is fully remote anywhere in the US, with flexible work schedules to accommodate your lifestyle.
• Paid Volunteering Time: We encourage giving back to the community with dedicated paid volunteering hours.
• Comprehensive Insurance: Medical, dental, and vision insurance for all team members.
• 401(K) Plan: Enjoy a 401(K) plan with a 4% company match to help you save for the future
• Generous PTO: 20 days of paid time off (PTO) plus 12 company holidays, and you even get your birthday off!
• Paid parental leave: We offer 6 weeks paid parental leave for our team members that have been with us for at least 6 months
• Home Office Allowance: A $1,200 allowance to help you set up your home office.

We believe in supporting our team members both personally and professionally, fostering an environment where everyone can thrive.

Please note: All interviews are conducted virtually.

We will be assessing applications as they come in, so we encourage you to hit Apply Now and send your resume through to us as soon as possible. No contact from recruitment agencies, thank you.

Tagged as: AWS

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