Marketing Xchange Inc.
Marketing Agency
Digital marketing specialist
Location: Niš, Serbia (remotely)
Company: Marketing Xchange Position: Digital Marketing Specialist
About Us: Marketing Xchange is a dynamic and innovative marketing agency dedicated to helping businesses grow and thrive in the digital age. With a focus on cutting-edge strategies and creative solutions, we aim to deliver exceptional results for our clients. We are currently looking for a talented and experienced digital marketing specialist to join our team in Niš, Serbia.
Position Overview: As a Digital Marketing Specialist at Marketing Xchange, you will be responsible for planning, executing and optimizing online marketing campaigns across various digital channels. Your role will involve developing strategies to drive traffic, engagement and conversions, ensuring our clients achieve their marketing objectives. Key Responsibilities: Develop, implement and manage digital marketing campaigns across multiple platforms including SEO/SEM, email, social media and display advertising. Perform continuous keyword discovery, expansion and optimization for SEO and SEM. Create and manage content for digital marketing campaigns, ensuring it aligns with the company’s brand and voice. Track and analyze campaign performance using tools like Google Analytics and provide regular reports on metrics and ROI. Collaborate with creative and content teams to produce high-quality marketing materials. Stay up to date with the latest trends and best practices in online marketing and measurement. Conduct market research to identify new opportunities and optimize existing campaigns. Manage and optimize the company website to improve user experience and conversion rates. Coordinate with external partners, such as agencies and vendors, to implement marketing strategies. Qualifications: Proven experience as a digital marketing specialist or similar role, preferably in the Serbian market. Deep knowledge of the Serbian digital landscape and cultural nuances. Good understanding of digital marketing concepts and best practices. Experience with SEO, SEM, Google Analytics and other digital marketing tools. Excellent written and verbal communication skills in Serbian and English. Creative thinking and problem solving skills. Strong analytical skills and attention to detail. Ability to work independently and in a team. Desired Qualifications: Experience with content management systems (eg WordPress) and marketing automation tools (eg HubSpot). Knowledge of graphic design tools (eg Canva, Adobe Creative Suite). Experience in running PPC campaigns and paid advertising on social networks. What we offer: An opportunity to work in a fast-paced and innovative environment. Opportunities for professional development and growth. A team culture of support and cooperation. Flexible working hours and remote work.
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