We are seeking a talented and motivated Digital Marketing Specialist to join our Business Product Marketing team. The ideal candidate will be responsible for leading email marketing development, assisting with content development (both written and graphic), and supporting various digital and printed content creation efforts. This role requires a creative thinker with strong written and visual communication skills who is capable of executing marketing strategies across multiple channels. This is a hybrid role, expected to be onsite 3 days a week in our San Jose HQ.
Key Responsibilities
Leads email marketing development: Design, implement, and lead email marketing campaigns targeting channel partners, end users, and event attendees.
Assists with content development: Contribute to the creation of written and graphic content for various marketing materials.
Support the production of case studies, web content, datasheets, and battle cards.
Assist with crafting tradeshow graphics and making vital web graphic changes/resizing.
Supports ad hoc content creation: Help develop digital and printed materials for social media, videos, landing pages, case studies, briefs, and other marketing collateral as needed.
Qualifications
A Bachelor’s degree in marketing, communications, graphic design, or a related field.
3-5 years of proven experience in digital marketing, content creation, and email marketing campaigns for an enterprise audience.
Strong English writing skills with the ability to craft compelling content.
High proficiency in HTML email coding and graphic design tools (e.g., Adobe Creative Suite), with experience in crafting, resizing, and modifying images and graphics.
Experience with HubSpot is preferred.
Familiarity with marketing automation tools is desired.
Ability to work independently and collaboratively in a fast-paced environment.
Excellent organizational and project management skills.
Strong attention to detail and a creative approach.
Knowledge of social media platforms and digital marketing trends.
Proficiency in English is a must.
Company Statement/Values:
At NETGEAR, we are on a mission to unleash the full potential of connectivity with intelligent solutions that delight and protect. We turn ideas into innovative networking products that connect people, power businesses, and advance the way we live.
We’re a performance-driven, talented and diverse team that’s committed to delivering world-class products for our customers. As a company, we value our employees as the most essential building blocks of our success. And as teammates, we commit to taking our work to the Next Gear by living our values: we Dare to Transform the future, Connect and Delight our customers, Communicate Courageously with each other and collaborate to Win It Together. You’ll find our values woven through our processes, present in our decisions, and celebrated throughout our culture.
We strive to attract top talent and create a great workplace where people feel engaged, inspired, challenged, proud and respected. If you are creative, forward-thinking, passionate about technology and are looking for a rewarding career to make an impact, then you’ve got what it takes to succeed at NETGEAR. Join our network and help us shape the future of connectivity.
NETGEAR is an equal opportunity employer and makes employment decisions on the basis of merit. Company policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender, gender identity, gender expression, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition including genetic characteristics, sexual orientation, military and veteran status, or any other consideration made unlawful by federal, state, or local laws. It also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics.
Tagged as: AWS, content, design, digital marketing, html, project management, social media
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