Central Garden & Pet is looking for a Digital Marketing Specialist for the Dog & Cat businesses supporting Best
Bully Sticks. This role will sit on the E-Commerce and Digital Marketing team reporting into the Digital Marketing
Manager, and support Search Engine Optimization (SEO), Website Projects, Email Marketing, & Paid Digital
Advertising. Seeking a dog loving Digital Marketing Specialist who is creative and passionate about creating
AMAZING ecommerce experiences. The candidate will be responsible for the tactical day-to-day site merchandising
needs of our website. This role is an exciting opportunity to make a direct impact on a growing ecommerce website.
From tagging and attributing products, to understanding and finding UX solutions, this candidate will have an
enthusiastic outlook on direct-to-consumer (DTC) practices. The candidate will have a balance between creative
thinking and analytics to support website, product, and UX recommendations. The candidate will have a passion for
Conversion Rate Optimization (CRO) testing from ideation to execution to increase the business core KPIs. Bonus if
the candidate has experience with ecommerce subscription services. As the Digital Marketing Specialist, you will be a
key player in executing eCommerce catalog updates and streamlining the customer experience. This is a cross-
functional role, working across multiple channels to develop creative solutions to convert organic traffic into happy
customers
Core Responsibilities:
Preferred Skill Sets:
Ability to create reports for analyzing site metrics and identifying opportunities for improving product engagement and conversions. · Experience with PIM integration, including asset importing, labeling, and tagging. · Experience with subscription model business
Required Skills:
Tagged as: content, design, developer, digital marketing, sales
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