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• Digital Strategy: Devise and roll out digital marketing strategies that are in harmony with our broader marketing and business aims.
Keep abreast of industry shifts, new technologies, and digital marketing platform evolutions.
• Campaign Management: Organise, launch, and refine digital marketing campaigns across various channels, including social media, email, content marketing, and paid ads.
Monitor and evaluate campaign outcomes, making data-led tweaks to bolster ongoing success.
• Content Creation: Supervise the production of enticing and persuasive content for digital avenues, ensuring it resonates with our brand’s tone and message.
Work collaboratively with the content crew to generate multimedia content, such as graphics, videos, and infographics.
• SEO and SEM: Formulate and execute SEO strategies to boost our website’s visibility and search rankings.
Manage and hone SEM campaigns to attract targeted traffic and drive conversions.
• Analytics and Reporting: Utilise analytics tools to track and report on vital performance indicators, offering insights and strategies for enhancement. Generate regular reports to highlight the impact of digital marketing efforts on achieving business goals.
• Budget Management: Efficiently oversee digital marketing budgets, directing funds towards the most lucrative campaigns.
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