Heinemann, a division of Houghton Mifflin Harcourt (HMH), is looking for a data-driven, critical thinking, self-starter with strong analytical skills to join the team as a Digital Marketing Analyst. In this role, the Digital Marketing Analyst will provide insights to help guide the development of Marketing’s digital strategy and campaign plans to support Heinemann revenue goals. The Digital Marketing Analyst will work cross-functionally with the Product Marketing Directors to set campaign objectives, success metrics, and detailed reports for all digital marketing campaigns. This person must be able to drive the strategy for omni-channel customer journeys, analyze and provide data & insights on those journeys once executed.
The Digital Marketing Analyst will provide reporting with detailed insights on campaigns to the Marketing organization that will lead to the optimization of Heinemann’s digital marketing strategy. This position will play an important role in discovering performance patterns within campaigns and report on trends and findings that will translate to actionable recommendations for the Marketing organization.
The Digital Marketing Analyst must understand and keep up on cutting edge industry trends for all digital channels including e-mail, paid search, display, social media, and web activity. This role will help drive strategy on future strategic marketing decisions across the organization, with a focus on brand equity, lead generation, and B2B and B2C K12 sales to both new and returning Heinemann customers.
CAMPAIGN ANALYSIS & INSIGHTS
DIGITAL CAMPAIGN STRATEGY
DATA VISUALIZATIONS
TRANSPARENCY & COLLABORATION
Education Level and Relevant Experience
Knowledge and Skills (general and technical)
Physical Requirements
Benefits and Salary Range:
Salary Range: $60,000 to $75,000. Our salary ranges are based on national averages. We have wide ranges so we can be flexible and determine compensation based on a number of factors including the candidate’s skills, experience, education and location.
Benefits: Careers at Houghton Mifflin Harcourt Publishing Company (hmhco.com)
ABOUT US:
Houghton Mifflin Harcourt (NASDAQ:HMHC) is a global learning company dedicated to changing people’s lives by fostering passionate, curious learners. As a leading provider of pre-K–12 education content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom. HMH serves more than 50 million students in over 150 countries worldwide, while its award-winning children’s books, novels, non-fiction, and reference titles are enjoyed by readers throughout the world.
For more information, visit http://careers.hmhco.com
PLEASE NOTE:
Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status.
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