Director, Digital Marketing Full Time

HackerOne is the global leader in human-powered security, harnessing the creativity of the world’s largest community of security researchers with cutting-edge AI to protect your digital assets. The HackerOne Platform combines the expertise of our elite community and the most up-to-date vulnerability database to pinpoint critical security flaws across your attack surface. Our integrated solutions, including bug bounty, pentesting, code security audits, spot checks, and AI red teaming, ensure continuous vulnerability discovery and management throughout the software development lifecycle. Trusted by industry leaders such as Coinbase, General Motors, GitHub, Goldman Sachs, Hyatt, PayPal, and the U.S. Department of Defense, HackerOne was named a Best Workplace for Innovators by Fast Company in 2023 and a Most Loved Workplace for Young Professionals in 2024.
Position Summary

HackerOne is looking for a Director, Digital Marketing to lead digital strategy, which comprises SEO, SEM, paid social media, programmatic display, ABM, web strategy, web reporting and conversion rate optimization. This is an opportunity to work with a dynamic, passionate group at the forefront of cybersecurity! In this high-impact role, you’ll lead the charge in enhancing our digital presence, driving innovative strategies that amplify our brand and mission. You’ll spearhead key projects such as cutting-edge website optimization, revamping our digital customer journey, crafting a powerful SEO strategy, and refining our website project management processes.

This is your chance to make a real difference—overseeing digital paid media spend, ensuring every dollar maximizes site conversions and drives new business. You’ll be at the helm of a talented digital team, guiding efforts across web, digital media, and social channels to elevate HackerOne’s online footprint. If you’re excited about shaping the future of a pioneering company with a mission that matters, this is the opportunity you’ve been waiting for!

This position reports to our VP of Growth Marketing and is located remotely in the US.

• Define, manage, and implement our overall digital demand strategy to optimize the digital front door to HackerOne for all target audiences.

• Create strategies for digital lifecycle management for both prospects and customers.

• Direct the work of paid search, paid social, sponsorships, and account-based advertising programs, maximizing return on marketing spend and opportunity creation by region and segment.

• Recommend new website content, working with product, content, and creative personnel to implement solutions.

• Lead, mentor, and develop a high-performing team, fostering a collaborative environment to achieve company goals and deliver exceptional results.

• Manage a team of digital service agencies to assist with digital marketing execution.

• Develop and build digital marketing strategies, inclusive of the website direction, SEO/keywords and the online customer journey.

• Partner with Regional Marketing and Sales Development on digital campaign timing for inbound and outbound strategies.

• Provide requirements for standardized marketing reporting and dashboards in partnership with Marketing Operations and present performance to the marketing department and stakeholders throughout the company.

• Triage incoming and strategic projects to best manage workflow for your team and agencies.

• Continuously monitor advancements in new technologies and industry trends to ensure HackerOne’s digital presence is current and competitive.

• Oversee and report on the digital budget.

• 10+ years in a Digital Marketing or Web Marketing role

• 3+ years of enterprise B2B software/SaaS marketing experience targeting enterprise audiences

• 3+ years of experience hiring and managing a team

• A background in managing multiple digital marketing domains: SEO, SEM, paid social media, programmatic display, ABM, web strategy, web reporting and conversion rate optimization

• Experience managing and optimizing budgets

• Strong project management skills and comfortability working inside a web-based project management tool 

• Experience with Google Marketing products such as Analytics 4, Search Ads, Search Console, Tag Manager

• Hands-on experience with a CMS platform such as Drupal, Sitecore, Episerver/Optimizely, Concrete5

• Hands-on experience with Web optimization/measurement tools such as Optimizely, VWO, Hotjar, Crazyegg, Unbounce, Google Optimize, Lucky Orange

• Proven experience managing agencies to achieve traffic, conversion, lead, and digital pipeline goals

• Strong technical marketing and advanced digital analytics skills

• Must be based remotely in the United States. HackerOne is a digital-first company. This model offers our employees flexibility in time and location. All employees must be able to work and excel in a remote environment.

• Experience working in the high-tech/cybersecurity industry

• Front-end website development experience

• Hands-on SEO experience

• Hands-on paid media experience

Compensation Bands:
Tier Guide

Tier A: $172,000 – $220,000

Tier B: $151,200 – $194,000

Tier C: $146,200 – $187,750

#LI-Remote

#LI-KL1

We’re committed to building a global team! For certain roles outside the United States, U.K., and the Netherlands, we partner with Remote.com as our Employer of Record (EOR).

Employment at HackerOne is contingent on a background check.

HackerOne is an Equal Opportunity Employer in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, pregnancy, disability or veteran status, or any other protected characteristic as outlined by international, federal, state, or local laws.

This policy applies to all HackerOne employment practices, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. HackerOne makes hiring decisions based solely on qualifications, merit, and business needs at the time.

For US based roles only: Pursuant to the San Francisco Fair Chance Ordinance, all qualified applicants with arrest and conviction records will be considered for the position.

HackerOne Values

HackerOne commits to maintaining a strong, inclusive culture built for our employees and our community of hackers. We are driven by our five core values. We recognize that our mission is bigger than us, and therefore act with integrity at all times. As a team, we believe that transparency builds trust so we default to disclosure in our communications. Each individual executes with excellence, creating an environment of greater alignment and greater autonomy. We win as a team and respect all people to empower everyone to learn from each other, innovate, and grow.

Tagged as: AWS, content, digital marketing, project management, sales, social media

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