Public Relations Specialist Full Time

We are looking for a competent Public Relations Specialist to shape and protect our corporate image in ways that promote our business, values and mission. You’ll be responsible for maintaining media relations and collaborating with marketing teams in promotional activities.

We expect to see candidates who can impress us with their copywriting and presentation skills. We’ll be on the lookout for experience in corporate communications, project management and social media. Throw a lot of enthusiasm and a pleasant personality into the mix and you’ll be our ideal candidate.

The goal is to maintain positive public awareness of the company and its brand.

Responsibilities

• Develop and implement strategic public relations (PR) plans and campaigns in collaboration with the PR team, marketing department, and other relevant stakeholders.
• Cultivate and maintain positive relationships with media outlets, journalists, bloggers, and influencers to secure press coverage and promote brand visibility.
• Draft compelling press releases, media pitches, bylined articles, and other PR materials to effectively communicate key messages and announcements to target audiences.
• Coordinate and facilitate media interviews, press conferences, and speaking engagements for company executives and spokespersons.
• Manage crisis communication situations by developing response strategies, drafting crisis communication materials, and liaising with internal and external stakeholders to address issues promptly and effectively.
• Create and curate engaging content for digital platforms, including social media channels, websites, and blogs, to enhance brand reputation and engagement with online audiences.
• Collaborate with internal teams, including marketing, social media, and product development, to ensure PR efforts are integrated with overall marketing and communication strategies.
• Conduct research and gather data to support PR initiatives, such as audience analysis, competitor benchmarking, and media monitoring.

Requirements

• Proven experience working in public relations, media relations, or corporate communications roles, preferably in a similar industry or sector.
• Strong written and verbal communication skills, with the ability to craft compelling narratives, press releases, and PR materials.
• Excellent interpersonal skills and the ability to build and maintain relationships with media contacts, influencers, and stakeholders.
• Demonstrated understanding of media relations principles, including pitching stories, managing media inquiries, and securing press coverage.
• Proficiency in digital communication platforms and social media channels, with experience in creating engaging content and managing online communities.
• Crisis communication skills and the ability to remain calm and composed under pressure when managing challenging situations.
• Strategic thinking and analytical skills, with the ability to conduct research, analyze data, and derive insights to inform PR strategies.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects and priorities simultaneously.
• Collaborative mindset and the ability to work effectively within cross-functional teams, including marketing, sales, and product development.
• Familiarity with PR measurement and analytics tools, such as media monitoring software, sentiment analysis tools, and web analytics platforms.