SEO Copywriter

Spinutech is seeking a skilled Copywriter who also has basic knowledge of SEO. This position’s primary focus will be dedicated to partnering with the digital web project and marketing teams with the responsibility of creating unique content for SEO clients, assisted by AI.

Copywriters must be adept and proficient writers, who are able to quickly research and create search-optimized content that is useful to users and meets the length and time requirements of the department. Understanding of content structures, formatting, and brand guidelines are essential, as Copywriters must be able to aid in customization of CustomGPTs and AI tools.

What you’d do here

• Produce error-free content that adheres to the company’s style guidelines: to ensure consistency of the company’s tone of voice, key messages and editorial style.
• Proofreads and edits on-page content for optimization to ensure grammatical accuracy, consistent style, and adherence to SEO best practices.
• Writing for omni-channel content types, including landing pages, blogs, ad copy, video scripts, ebooks, etc
• Continually raise the bar on creativity, helping write fresh copy that connects with the desired audience and drives action
• Comfortably vary voice, style, and other characteristics as required by company, or target audience
• Work closely with project stakeholders to ensure business needs are met.
• Effectively Balances speed, efficiency and accuracy in a fast-paced environment.
• Write a high volume of high-quality, organic search optimized web content per month, on average, between 120 and 160 pieces per month
• Collaborate cross-team with marketing specialists to create content that meets client goals
• Contribute actively to department and company goals
• Review of AI generated content, to check for plagiarism, bot output issues, brand voice, etc.

What you need to work here

• While SEO copywriting experience isn’t required for this role as training is provided, critical thinking, time management, and being calm under pressure are traits that lead to success.
• Bachelor’s Degree in Marketing, English, Journalism, or another relevant field
• 1-3 years relevant writing and SEO experience preferred
• Excellent command of the English language, including writing, editing, and proofreading experience
• Good communication and interpersonal skills
• Strong attention to detail, excellent analytical, organizational, project management, and time management skills
• Proficiency with Microsoft Office (Word, Excel, PowerPoint, and more)
• Active interest in organic search, search engines, and AI leveraged efficiencies to support delivery of digital marketing tactics and drive to stay abreast of industry news and updates
• “Always learning” attitude, driven by the desire to continuously gain knowledge and improve skills
• Willingness to identify problems or issues and raise them to leadership, as well as present possible solutions
• Adaptability; willingness to accept and embrace changing processes, gray areas, and new ideas with ease and enthusiasm
• Fully functional in all areas of the Copywriter skills matrix
• Exceptional written and verbal communication
• Proficient with Google Docs/Google Sheets or Microsoft Word/Microsoft Excel

What benefits we can offer you:

• Full medical, dental, and vision benefits plus company paid life and disability insurance
• 401k retirement plan, plus company match
• Paid time off.
  
  Everyone needs a vacation!
• Fully paid maternity leave (up to 12 weeks) and paternity leave (up to 4 weeks)
• Dedicated time for personal and professional development
• Half-day Fridays every other week between Memorial Day and Labor Day 
• Nine company paid holidays and one floating holiday

Who you’d be working with:

In this role you report to the Director of SEO. On a regular basis, you’d be working cross-functionally with other team members who reside across the country.

Where we are:

Although we are everywhere, for this opening we will be hiring either in the Greater Tampa Bay area OR the Great Des Moines area.

All of our team members have the option to work remotely, no matter where they live in the United States. We do have traditional office locations in Cedar Falls and Des Moines, Iowa; Tampa, Florida and co-working spaces in Chicago and Denver

Tagged as: content, digital marketing, project management