Web Designer and Content Specialist

Company Overview: Welcome to Topline®, helping the best professionals win. We believe in a world where every skilled professional has the opportunity to thrive independently. With over 70 million people in the United States already providing independent services, and billions of work opportunities becoming available to talent worldwide, we’re at the forefront of a booming market that’s redefining the workforce.

Our mission is simple: We’re building a future where the best professionals win. We do that in 3 ways:

1. Remove the friction of hiring professionals.
2. Provide tools to help the best professionals stand out.
3. Offer trusted information on service providers and firms.

Job Summary: As a Copywriter at Topline, you will craft compelling ad copy, engaging social media content, and conversion-driven marketing materials. You will work closely with our marketing team to understand our brand voice and create content that resonates with our audience, driving action and building our brand presence online.

Key Responsibilities:

• Design websites in Figma, Framer, and/or Wordpress Elementor
• Design Social Media Graphics and Branded Content
• Develop and write clear, persuasive copy for various mediums such as ads, social media posts, and website content.
• Understand and implement funnel building strategies to guide users through the customer journey.
• Create eye-catching social media content that increases engagement and brand awareness.
• Use Canva and similar tools to design graphics that complement and enhance written content.
• Utilize Elementor for WordPress to create appealing and effective website layouts.
• Collaborate with the marketing team to ensure copy aligns with brand voice and marketing strategies.
• Conduct A/B testing for ad copy and other marketing materials to optimize performance.
• Maintain consistent messaging across all channels while tailor-fitting copy to each platform’s audience.
• Research and understand the target audience to write copy that speaks directly to their needs and desires.
• Proofread and edit content to ensure it’s error-free and upholds the company’s high standards.

Skills and Qualifications:

• Bachelor’s degree in Marketing, English, Journalism, Communications, or related field.
• Proven experience as a copywriter or similar role.
• Strong understanding of funnel building, ad copy, social media content, Canva, and Elementor.
• Advanced computer skills and proficiency in Google Work Suite.
• Exceptional writing, research, and communication skills.
• Ability to work independently or as a part of a team.
• Strong creative thinking and problem-solving skills.
• Experience with SEO and digital marketing practices is preferred.
• Ability to work in a fast-paced, deadline-driven environment.
• A customer-focused approach and excellent client service disposition.

What We Offer:

• A competitive base with a rewarding commission structure.
• Opportunities for unlimited growth and advancement within the organization.
• A dynamic work culture that values innovation, hard work, and the success of our team members.
• Professional development opportunities in a rapidly growing, venture-backed company.
• Remote working culture

Preferred Skills & Qualifications:

• Relevant industry certifications.
• Prior experience in SaaS copywriting
• Active Listening
• Adaptability
• Collaboration
• Effective Communication
• Emotional Intelligence
• Follow-up Proficiency
• Product Expertise
• Technological Savviness

To join the Topline team and contribute to our innovative content creation, please submit your resume and a portfolio showcasing your writing and design skills, alongside a cover letter detailing your relevant experience and why you are the best fit for the Copywriter role.

Topline is an equal opportunity employer, and we are committed to creating an inclusive environment for all employees. We look forward to discovering how your expertise and creative flair can help our clients and our company reach new heights.

Tagged as: content, design, digital marketing, social media